LinkedIn's algorithm experienced significant updates in 2023, impacting the visibility and reach of personal and company posts alike. Understanding these shifts can be the key to adapting your content strategy for 2024.

🚨 Key Takeaway: The algorithm now prioritizes promoted company content and top creators while cutting down on organic reach from smaller creators.

Here are the biggest changes:

• Promoted company content now dominates 28% of our feeds, up from 16% in 2021.
• Organic content from non-promoted creators dropped from 57% to 28%.
• Top creators saw a jump from 15% to 31%, making their posts more visible than ever before.

💡 What This Means for You: If you’re not among the top creators or running paid ads, it’s time to rethink your LinkedIn strategy. Focus on boosting engagement with more strategic content and consider small ad campaigns to maintain reach. Collaborating with top creators or leveraging paid content could help offset this drop in organic visibility.

📝 Pro Tips:

• Engagement matters: Commenting on or reposting content helps maintain visibility.
• Direct messages influence feeds: There's a 70% chance you'll see a new post from someone you’ve recently messaged.
• Mix content types: Try blending text with images, videos, or even LinkedIn polls to stay relevant.

⏰ Reminder: For text-image posts, the best time to post is weekday mornings from 8:00 to 10:30 AM. Stay consistent to improve your reach!