One of the most effective ways to engage your audience on LinkedIn is through Text + Image posts. These posts represent a whopping 48% of all LinkedIn posts, making them a go-to format for users looking to grab attention. Their effectiveness isn't just about popularity—data shows that they drive 1.26 times more reach than other content types. But, what’s the secret sauce to making them work for you?

The Recipe for a Winning Text + Image Post

• Ideal Length: Keep your text between 900 to 1,200 characters. Each extra 300 characters can reduce reach by 10%, so brevity is your friend.
• Engaging Visuals: Personalized, relevant images boost reach by 15-20%, and if you include a photo of yourself, engagement can jump by up to 60%.
• Be Strategic: Vertical images work best, especially since 64% of LinkedIn users are on mobile, generating up to 25% more clicks compared to horizontal images.

Why Does This Work?

People are drawn to visuals, and LinkedIn’s algorithm is no different. Posts with images are more memorable and boost brand recall by 15%, making them a vital part of your content strategy. Combine that with short, compelling text, and you’re set for success.

If you haven’t already, start experimenting with your Text + Image posts and pay attention to what resonates most with your audience. And remember, don’t forget that timing is key!