LinkedIn's 2024 algorithm update has transformed the platform into an even more competitive space for content creators and businesses. Here’s how to make sure your content stays visible and impactful in the changing landscape.
Carousel Posts Are Losing Their Edge 📉
Carousel posts, once a favorite, have seen a 45% reduction in reach since mid-2023. While still more engaging than some other formats, the algorithm is now favoring other types of content. So, don’t rely solely on carousels—mix up your content strategy to maintain reach.
Personalized Images Win the Day 📸
Posts with personalized images (like selfies or team photos) outperform stock images by 45%, with the algorithm favoring authentic visuals. Vertical images are especially powerful, with up to 15% higher click-through rates compared to other formats.
Text + Image Posts Are Still King đź‘‘
Text + Image posts remain one of the most successful formats, representing 48% of all LinkedIn posts. These posts have an impressive 1.26x increase in reach over average posts, especially when the text is 900-1200 characters long.
Quick Tip: Keep your posts visually authentic and limit carousel usage. Text + Image posts are your best bet for consistent reach.
Best time to post: Weekdays, 8:00-10:30 AM for optimal engagement. #LinkedInAlgorithm #ContentStrategy #SocialMediaTips #B2BMarketing