Carousel posts, or document posts, are rising stars on LinkedIn! In 2023, their usage nearly doubled from 4.2% to 8.1%, but be cautious: reach for carousels dropped by 45% in June. So, how can you create a winning carousel post that stands out?

Here’s the secret formula for success:

Slide Count Matters: Keep your post between 5 to 10 slides. Going below five could drop your reach by 35%, and too many slides (20+) could cost you 25% in engagement.

Brevity is Key: Each slide should have 25-50 words. Short, punchy content performs 30% better than cluttered, text-heavy slides.

Design with Purpose: A vertical layout works best, yielding a 20% higher reach than square or horizontal formats. Stick to a clean, branded design using no more than three colors.

Carousel posts are perfect for educational content or sharing step-by-step guides. They give your audience an interactive way to engage with your insights, making them more likely to comment, share, or save the post.

Best Time to Post: Weekdays, especially Tuesdays and Thursdays, between 8:00 and 10:30 AM.

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