Video content is a powerful driver of engagement on LinkedIn. Even though videos only account for 8.2% of all posts, they deliver higher interaction rates than other formats. For personal profiles, videos achieve 1.21x the median reach, making them the fourth most effective type of post.

Here’s how to create video content that truly resonates:

• Optimal length: The most engaging videos last between 1 to 2 minutes. Longer videos (over 3 minutes) see a 15% drop in engagement. Short and focused content captures attention while keeping viewers interested.
• Native uploads matter: Upload videos directly to LinkedIn. Sharing YouTube links can cut your reach by 50%, significantly reducing the video’s impact.
• Vertical format wins: With over 64% of LinkedIn users on mobile, vertical videos get 15% more reach compared to square formats and 25% more than horizontal videos.

Pro tip: Grab attention in the first 8 seconds! If you don’t hook viewers early, you’ll lose 30% of them right away.

Best time for video posts? Weekdays between 11:00 AM and 1:00 PM for optimal visibility.

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