LinkedIn usage trends have shifted dramatically, with 65% of users engaging through mobile devices. This makes optimizing your content for mobile crucial to boost visibility and interaction. A staggering 88% of users scroll through their LinkedIn feed on mobile, meaning your posts need to stand out, especially on smaller screens.

Here’s how to make your content mobile-friendly:

• Focus on vertical images: Vertical photos yield a 15% higher click-through rate than square images and 25% more than horizontal ones. Prioritizing vertical formats can significantly increase your reach.
• Optimize text for brevity: Keep sentences concise (under 12 words) and use clear formatting, as brevity improves post performance by 20%. Shorter text is easier to consume on mobile, leading to more engagement.
• Use visual hooks: Posts with personalized, relevant images see a 45% boost in engagement. When the image includes you, engagement can jump by up to 60%!

By focusing on these tactics, your posts will not only stand out in crowded feeds but also ensure that your audience stays engaged—no matter the device.

Pro Tip: Post between 8:00 and 10:30 AM on weekdays for maximum visibility of text-image posts.

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