Polls are a hidden gem on LinkedIn, with posts receiving 1.99 times more reach than the median post. Yet, despite their effectiveness, only 1.2% of all posts on LinkedIn are polls, making them an underutilized tool!

Want to leverage LinkedIn polls effectively? Here’s what you need to know:

Three is the magic number: Offering three answer choices generates the best results. Four options reduce reach by 10%, while just two options can cause a 25% drop.

Keep it simple: Broad questions engage a wider audience, while too niche a topic may limit participation. Adding context or explaining the purpose of the poll in the post boosts engagement by 35%.

Optimal duration: Set your poll to last one week. Shorter polls (e.g., one-day) see an 80% reduction in reach and engagement.

By asking relevant, easy-to-answer questions, your LinkedIn poll can spark conversation, gain valuable insights, and skyrocket your engagement!

🌟 Pro Tip: Schedule your polls for Mondays or Wednesdays to capture work-related insights!

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