Why LinkedIn Videos Work Best for Engagement Video posts are taking over on LinkedIn, and here's why:

• Higher engagement: Personal profiles with video posts see up to 1.21x more reach compared to regular text-based content.
• Optimal length: Keep your video between 1 to 2 minutes. This sweet spot increases interaction by a whopping 40% compared to longer videos.
• First impressions matter: Hook your audience in the first 8 seconds. You risk losing 30% of viewers if the start isn’t engaging.

What’s the Ideal Video Strategy? To get the most out of LinkedIn videos, keep these tips in mind:

• Post natively: Upload your videos directly to LinkedIn. Using external links like YouTube cuts your reach by 50%.
• Vertical videos win: A vertical video format can earn 15% more reach than square or horizontal formats.
• Thumbnails boost clicks: Ensure you have a strong, eye-catching thumbnail to increase brand recall and authority.

Whether you’re explaining a process, covering events, or sharing tutorials, LinkedIn video posts can significantly increase your professional visibility.

📅 Best time to post video content: Weekday mornings between 11:00 AM and 1:00 PM are ideal for maximizing video reach.

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